ArrAAAh

Arraaah is a simple expression, originating most likely from Marseille, France (or possibly elsewhere), and often used by fans of the city’s soccer club « Olympique de Marseille » .
But the word has since taken on a new sense. Its force lies in its positive message : the joy of living, being grateful for every fortunate moment life gives us, andin these moments, not hesitating to think and even proclaim Arrraaaaah ! It’s also for expressing the kind of happiness that can pass for craziness (only the crazy can be free in this system).

It takes the full force of ArrAAAh to overcome the obstacles of life that are an integral part of human evolution. When life sends us situations that test our resolve—sometimes seemingly impossible to overcome—when the pressure of work reaches a climax, when our heart suffers, when something brings you to the edge of exasperation, think and/or yell this word and it will clear your head, make you think of all those moments of joy and clarity in the « ArrAAAh days ». By liberating your spirit, you will be able to find your way once again.

« ArrAAAh » was born out of a revelation for smiling at life, it can be a way to get through challenging
times by working on one’s mindset. The strength of Ara grows out of personal interaction, group cohesion,
solidarity and unity. Everything that comes from the heart is pure, and the solution is within us ! Try it, you’ll
see : it works !
« Arraaah » is our word, it comes from the depths of the throat, expresses rage but above all happiness. It comes
out of nowhere and can travel far, it expresses our sincerity since it lets the heart to express itself. It expresses our faith and our liberty since we are not ashamed to exclaim it nor to defend it. It also expresses our hope since nothing stops a person acting with sincerity, faith and freedom of conviction. In this way everything seeming impossible becomes possible !